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Playbooks
Playbooks / Landing page content playbook

4 Landing page content plays

Landing pages lets you focus around a single objective matching the intent of the referring source.

Several aspects of the content of a landing page need to come together in harmony for a landing page to truly be effective.

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Ensure message match

Image explaining the tip: Ensure message match

When centering your design around the conversion, an fundamental aspect is message match. Message match is the ability of your landing page to accurately reflect...

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Cover all Aristotle's 3 appeals

Image explaining the tip: Cover all Aristotle's 3 appeals

You must consider at least three different aspects of an argument for it to persuade an audience effectively.

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Establish social proof

Image explaining the tip: Establish social proof

Social proof is a key ingredient for a high converting landing page.

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Communicate benefits over features

Image explaining the tip: Communicate benefits over features

A common pitfall of landing pages is that they tend to focus on features of the product rather than the benefits it provides. It makes...

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