Use first-person copy
Using first-person copy (“me”) rather than second person (“you”) can help establish a more personal bond.
The pronoun used in a call-to-action button, can make a huge impact in the click-through-rate (CTR) (and subsequently conversion rate) of your button.
Consider how people arrive at purchase decisions. Ultimately, decisions are made based on feelings and emotions more than rational thought. Using first-person pronouns in your call-to-action leverages this by letting visitors feel personally connected to clicking.
Studies have shown that making a button copy personal (including “my” or “your”) in button copy can help increase conversion. Furthermore using first person (“me”) rather than second person (“you”) in your button copy can also help increase conversion considerably.