Ensure appropriate text and button contrast
So what color will make visitors more likely to click? Sadly, it’s not that simple.
Button color is irrelevant. Button contrast is what matters.
It’s not possible to claim that one color will always outperform another. It depends on the context. The effectiveness of a Call to Action-button color depends more on:
- The contrast of the button to the background of the page
- The contrast of the button to the signature branding colors of the brand used throughout the page
- The emotional reaction it evokes from visitors
The more contrast between elements on a page and the CTA-button, the more attention is directed toward the button. And in turn, the more attention, the more likely visitors are clicking the button.
Don’t make your visitors search for your CTA-button.