Encourage action in button copy using command verbs

A lack of clarity on what a button does will hurt your conversion.

If users don’t know what result will come from clicking on a button, they are more likely to not click it.

Effective CTA copy on buttons tend to include words that encourage toward action. “Try”, “Download”, “Start”, “Pre-order”, “Buy”, or “Request” are popular verbs that is seen to accomplish that goal.

Examples of great action-oriented copy on buttons could be:

Start trial
Try it today
Pre-order now
Download for free
Request a demo
Act Now
Apply today
Book now
Call today
Compare prices
Contact us today
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Get a quote
Give a gift
Learn more
Pay less
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