Encourage action in button copy using command verbs
A lack of clarity on what a button does will hurt your conversion.
If users don’t know what result will come from clicking on a button, they are more likely to not click it.
Effective CTA copy on buttons tend to include words that encourage toward action. “Try”, “Download”, “Start”, “Pre-order”, “Buy”, or “Request” are popular verbs that is seen to accomplish that goal.
Examples of great action-oriented copy on buttons could be:
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Start trial
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Try it today
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Pre-order now
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Download for free
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Request a demo
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Act Now
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Apply today
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Book now
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Call today
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Compare prices
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Contact us today
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Discover
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Get a quote
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Give a gift
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Learn more
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Pay less
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Read reviews
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Stock up