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Encourage action in button copy using command verbs

Encourage action in button copy using command verbs

A lack of clarity on what a button does will hurt your conversion.

If users don’t know what result will come from clicking on a button, they are more likely to not click it.

Effective CTA copy on buttons tend to include words that encourage toward action. “Try”, “Download”, “Start”, “Pre-order”, “Buy”, or “Request” are popular verbs that is seen to accomplish that goal.

Examples of great action-oriented copy on buttons could be:

  • Start trial

  • Try it today

  • Pre-order now

  • Download for free

  • Request a demo

  • Act Now

  • Apply today

  • Book now

  • Call today

  • Compare prices

  • Contact us today

  • Discover

  • Get a quote

  • Give a gift

  • Learn more

  • Pay less

  • Read reviews

  • Stock up

« Write concise button copy for high-ratio of ideas to words Emphasize a sense of urgency »

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