Combine header with a button to increase clarity

Our attention span as humans is short, so don’t fear repeating your key message throughout your page.

That is especially true for call-to-action buttons.

Directly above your call-to-action (CTA) button is a great place place to remind readers why they’re on a page or place a message that lowers friction toward the action. A header directly above a button can also reassure as to what the button will do.

In an web shop, adding a text saying “Purchase today for free shipping” above the “Buy now” will help lower friction. On a SaaS product landing page, “First month is free” just before the “Start trial” button can also be effective.

Choosing your words carefully

Depending on what you want to achieve, you will want to consider your choice of words.

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